In this post, we’re going to tell you how you can integrate your Magento store with your POS system — without adding undue complexity, risks, or costs.
Lightspeed Onsite is “retiring.” In this article, we’ll explore the most popular replacement options and share what we’ve learned directly from other retailers' experiences.
Evan BrubakerFebruary 7, 2021
New customer expectations have changed retail. This demands retailers to integrate their tech stack, bringing together eCommerce and in-store operations.
Evan BrubakerFebruary 4, 2021
This guide will help you find the right solution for multi-channel inventory management needs — whether you're a small, mid-market, or enterprise retailer.
Evan BrubakerFebruary 2, 2021
In this article, we’re going to introduce the benefits of solving core operational challenges, such as inventory management, with a headless solution.
Evan BrubakerJanuary 21, 2021
Here, we've created a comprehensive post that goes into detail on how you can overcome the obstacles of multi-channel inventory synchronization.
Evan BrubakerJanuary 19, 2021
In this post, we’ll take a deep dive into BOPIS in retail, and cut through the noise to help you understand and overcome the challenges it brings up.
Evan BrubakerDecember 2, 2020
With the temporary closure of brick and mortar locations worldwide, online and social sales channels have become critical to the survival of every retail business literally overnight. The Accumula Team is here to help.
Evan BrubakerMarch 23, 2020
Allocating inventory strategically across your channels using a channel balance strategy can help align your entire organization to the customer.
Evan BrubakerMarch 17, 2020
Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.
Evan BrubakerMarch 9, 2020
Omnichannel retail is all about customer centricity. It provides a new framework for creating a business strategy built to meet customers’ needs and wants, in hopes of building strong relationships that result in a high average lifetime value.
Evan BrubakerMarch 3, 2020
Shoppers are still eager to shop in brick-and-mortar stores. The key is offering experiences that align with their interests. They want tech-enabled, value-added experiences with traditional customer service.
Evan BrubakerFebruary 20, 2020
Today’s retailers can’t survive without at least some elements of omnichannel retail at work in their stores. Is your business prepared to embrace the future of retail?
Evan BrubakerFebruary 13, 2020
Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.
Evan BrubakerFebruary 4, 2020
Launching a boutique is hard work, and growing the business is even harder. But there are great tools out there that will simplify your workload and help you accomplish more in less time—even if you’re starting out as a one-person operation.
Evan BrubakerJanuary 21, 2020
Marketing a small business means making tough choices when it comes to dividing your budget across campaigns. It’s tempting to focus only on what you think will be the highest-ROI strategies, but it’s important to diversify your approach to make sure you’re reaching your target audience.
Evan BrubakerDecember 30, 2019
Want to increase customer satisfaction? Make sure you have a great return policy in place. Research shows that 96 percent of consumers are willing to shop with a business again if they offer a friction-free, easy process for returns.
Evan BrubakerDecember 19, 2019
The 80/20 rule is alive and well for retailers: Successful brands can expect to see roughly 80 percent of their sales from just 20 percent of their customer base.
Evan BrubakerDecember 10, 2019
Want to create the ultimate shopping experience? Think about what your customers would tell their friends about. Products can be purchased anywhere, but an innovative brand experience is unique—and that’s what will keep them coming back.
Evan BrubakerDecember 4, 2019
Today’s customer shopping journey rarely takes place in just one channel. Phygital retail solutions give businesses new data acquisition channels to guide future decisions.
Evan BrubakerNovember 27, 2019
Today’s millennials are a major force in retail, accounting for 30 percent of all retail sales in the United States. This increased purchasing power, combined with unique shopping preferences and buying behaviors, is forcing retailers to evolve to meet a new set of expectations.
Evan BrubakerNovember 19, 2019
Here are four things you can do to prep your online store for the holidays—and give your customers the shopping experience they’re looking for.
Evan BrubakerNovember 13, 2019
We may live in an omnichannel world, but more than 80 percent of retail sales still happen offline. Make brick and mortar your secret weapon by unlocking offline data to drive smarter and more relevant marketing.
Evan BrubakerNovember 11, 2019
Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon. However, you can give shoppers a memorable shopping experience and personalized service.
Evan BrubakerNovember 7, 2019
Omnichannel is all about building a shopping experience that caters to your customers’ shopping preferences. If your retail strategy is still stuck in the past, it’s time to catch up with your customers and start taking steps toward an omnichannel strategy of your own.
Evan BrubakerNovember 5, 2019
Retail has one of the highest employee turnover rates of any industry. By investing in your processes and the right tools, you can create a better employee training process that cuts costs and leads to more efficient operations.
Evan BrubakerOctober 29, 2019
If you can offer a rewarding in-store experience, your boutique brand can compete with anybody. If you can distinguish yourself from the rest of the pack, you’ll be one giant leap closer to realizing your empire.
Evan BrubakerOctober 22, 2019
Brands are drawn to DTC models because of their distinct advantages. The challenge is creating a retail strategy that can survive without the support of distributors and other retail relationships.
Evan BrubakerOctober 16, 2019
Technology is the foundation of any retail transformation strategy. But the process of implementing these digital solutions shouldn’t distract you from the bigger-picture goal of providing better service to your customers.
Evan BrubakerOctober 1, 2019
By adopting useful technology in the five areas of eCommerce, POS, accounting, marketing automation, and music, you can save time and energy on the business side and deliver a better experience for your customers. Win-win.
Evan BrubakerSeptember 24, 2019
By creating engaging experiences and improving the shopping experience on every channel, you can show customers that you value their time and their business.
Evan BrubakerSeptember 17, 2019
Chat solutions are still evolving, but they already offer significant value to retailers seeking a personal connection with online customers.
Evan BrubakerSeptember 10, 2019
Customers don’t care about your retail business model. They only care about the experience they receive while they shop. Your success as a brand ultimately depends on your ability to create a shopping experience your customers love.
Evan BrubakerSeptember 4, 2019
Starting a boutique business takes passion and perseverance. But new retail technology makes it easier than ever before to offer a customer experience that rivals or even beats what more established brands can offer.
Evan BrubakerAugust 28, 2019
Accumula works with a number of best-in-breed apps so you can keep your options open and build the retail stack of your dreams—the one that works best for you.
Evan BrubakerAugust 22, 2019
Marketing and advertising may get customers to visit your store, but brand loyalty is what will keep them coming back. The most valuable customer is the one who makes repeat purchases and becomes a brand evangelist for your company.
Evan BrubakerAugust 20, 2019
The more you can unify your online, in-store, and backoffice processes, the better your customer experience will be. When activities and information are disconnected from one another, it comes through in the final product, and your customers are left holding the bag—and not in a good way.
Evan BrubakerAugust 13, 2019