Customer ExperienceRetail TrendsToday’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. When you see successful online-first brands, such as Casper and Warby Parker, add more and more physical store locations, it’s clear that no single retail channel is the path to success. Customers are now expecting to be the focus of whichever channel they engage with, from brick-and-mortar to social and beyond. Channel-focused retailers have to become customer-focused brands and take every opportunity to make shopping as effortless as possible. In other words, your customer is…