Customer ExperienceGrowth StrategiesRetail Marketing

4 Strategies to Build the Omnichannel Retail Stack of Your Dreams

Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go. Research from IDC suggests that these shoppers are 30 percent more valuable than single-channel shoppers who stick to only physical stores or shop only online. But to build a lasting relationship with those shoppers, you’ll need the right technology to keep up with them. The set of tech solutions you use to run your business is commonly known as your “stack,” and it plays a critical role in how people experience your brand across channels. Not all tools are created equal, so how do you choose what goes in…
Evan Brubaker
August 8, 2019
Customer ExperienceGrowth StrategiesRetail Trends

From Brick to Click: 5 Trends Shaping the Retail Shopping Experience

The retail world is changing fast, and it won’t slow down anytime soon. New technologies and shopping habits are challenging brands of all sizes to keep up with new customer expectations. The good news is that retail is still the place to be. In May 2019, U.S. retailers generated 3.1 percent year-over-year sales growth. Whether you sell online only or across multiple channels with multiple locations, keeping up with trends in retail can help you create a customer-centric shopping experience by offering your customers exactly what they want. Here are five top retail trends to keep in mind as you look to grow your business. 1. The growth of mobile…
Evan Brubaker
August 6, 2019
Customer ExperienceRetail Trends

Why Your Customer is the Only Channel That Matters

Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. When you see successful online-first brands, such as Casper and Warby Parker, add more and more physical store locations, it’s clear that no single retail channel is the path to success. Customers are now expecting to be the focus of whichever channel they engage with, from brick-and-mortar to social and beyond. Channel-focused retailers have to become customer-focused brands and take every opportunity to make shopping as effortless as possible. In other words, your customer is…
Evan Brubaker
July 24, 2019