With the temporary closure of brick and mortar locations worldwide, online and social sales channels have become critical to the survival of every retail business literally overnight. The Accumula Team is here to help.
Evan BrubakerMarch 23, 2020
Omnichannel retail is all about customer centricity. It provides a new framework for creating a business strategy built to meet customers’ needs and wants, in hopes of building strong relationships that result in a high average lifetime value.
Evan BrubakerMarch 3, 2020
Shoppers are still eager to shop in brick-and-mortar stores. The key is offering experiences that align with their interests. They want tech-enabled, value-added experiences with traditional customer service.
Evan BrubakerFebruary 20, 2020
Today’s retailers can’t survive without at least some elements of omnichannel retail at work in their stores. Is your business prepared to embrace the future of retail?
Evan BrubakerFebruary 13, 2020
Want to increase customer satisfaction? Make sure you have a great return policy in place. Research shows that 96 percent of consumers are willing to shop with a business again if they offer a friction-free, easy process for returns.
Evan BrubakerDecember 19, 2019
The 80/20 rule is alive and well for retailers: Successful brands can expect to see roughly 80 percent of their sales from just 20 percent of their customer base.
Evan BrubakerDecember 10, 2019
Want to create the ultimate shopping experience? Think about what your customers would tell their friends about. Products can be purchased anywhere, but an innovative brand experience is unique—and that’s what will keep them coming back.
Evan BrubakerDecember 4, 2019
Today’s millennials are a major force in retail, accounting for 30 percent of all retail sales in the United States. This increased purchasing power, combined with unique shopping preferences and buying behaviors, is forcing retailers to evolve to meet a new set of expectations.
Evan BrubakerNovember 19, 2019
Here are four things you can do to prep your online store for the holidays—and give your customers the shopping experience they’re looking for.
Evan BrubakerNovember 13, 2019
Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon. However, you can give shoppers a memorable shopping experience and personalized service.
Evan BrubakerNovember 7, 2019
Omnichannel is all about building a shopping experience that caters to your customers’ shopping preferences. If your retail strategy is still stuck in the past, it’s time to catch up with your customers and start taking steps toward an omnichannel strategy of your own.
Evan BrubakerNovember 5, 2019
Brands are drawn to DTC models because of their distinct advantages. The challenge is creating a retail strategy that can survive without the support of distributors and other retail relationships.
Evan BrubakerOctober 16, 2019
All of these retail unicorns have one thing in common: They saw a pain point in the traditional customer experience, and they came up with a solution to that problem.
Evan BrubakerOctober 8, 2019
Technology is the foundation of any retail transformation strategy. But the process of implementing these digital solutions shouldn’t distract you from the bigger-picture goal of providing better service to your customers.
Evan BrubakerOctober 1, 2019
By creating engaging experiences and improving the shopping experience on every channel, you can show customers that you value their time and their business.
Evan BrubakerSeptember 17, 2019
Chat solutions are still evolving, but they already offer significant value to retailers seeking a personal connection with online customers.
Evan BrubakerSeptember 10, 2019
Customers don’t care about your retail business model. They only care about the experience they receive while they shop. Your success as a brand ultimately depends on your ability to create a shopping experience your customers love.
Evan BrubakerSeptember 4, 2019
Accumula works with a number of best-in-breed apps so you can keep your options open and build the retail stack of your dreams—the one that works best for you.
Evan BrubakerAugust 22, 2019
Marketing and advertising may get customers to visit your store, but brand loyalty is what will keep them coming back. The most valuable customer is the one who makes repeat purchases and becomes a brand evangelist for your company.
Evan BrubakerAugust 20, 2019
The more you can unify your online, in-store, and backoffice processes, the better your customer experience will be. When activities and information are disconnected from one another, it comes through in the final product, and your customers are left holding the bag—and not in a good way.
Evan BrubakerAugust 13, 2019
Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go. Research from IDC suggests that these shoppers are 30 percent more valuable than single-channel shoppers who stick to only physical stores or shop only online. But to build a lasting relationship with those shoppers, you’ll need the right technology to keep up with them. The set of tech solutions you use to run your business is commonly known as your “stack,” and it plays a critical role in how people experience your brand across channels. Not all tools are created equal, so how do you choose what goes in…
Evan BrubakerAugust 8, 2019
The retail world is changing fast, and it won’t slow down anytime soon. New technologies and shopping habits are challenging brands of all sizes to keep up with new customer expectations. The good news is that retail is still the place to be. In May 2019, U.S. retailers generated 3.1 percent year-over-year sales growth. Whether you sell online only or across multiple channels with multiple locations, keeping up with trends in retail can help you create a customer-centric shopping experience by offering your customers exactly what they want. Here are five top retail trends to keep in mind as you look to grow your business. 1. The growth of mobile…
Evan BrubakerAugust 6, 2019
Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. When you see successful online-first brands, such as Casper and Warby Parker, add more and more physical store locations, it’s clear that no single retail channel is the path to success. Customers are now expecting to be the focus of whichever channel they engage with, from brick-and-mortar to social and beyond. Channel-focused retailers have to become customer-focused brands and take every opportunity to make shopping as effortless as possible. In other words, your customer is…
Evan BrubakerJuly 24, 2019