With the temporary closure of brick and mortar locations worldwide, online and social sales channels have become critical to the survival of every retail business literally overnight. The Accumula Team is here to help.
Omnichannel retail is all about customer centricity. It provides a new framework for creating a business strategy built to meet customers’ needs and wants, in hopes of building strong relationships that result in a high average lifetime value.
Shoppers are still eager to shop in brick-and-mortar stores. The key is offering experiences that align with their interests. They want tech-enabled, value-added experiences with traditional customer service.
Want to increase customer satisfaction? Make sure you have a great return policy in place. Research shows that 96 percent of consumers are willing to shop with a business again if they offer a friction-free, easy process for returns.
Want to create the ultimate shopping experience? Think about what your customers would tell their friends about. Products can be purchased anywhere, but an innovative brand experience is unique—and that’s what will keep them coming back.
Today’s millennials are a major force in retail, accounting for 30 percent of all retail sales in the United States. This increased purchasing power, combined with unique shopping preferences and buying behaviors, is forcing retailers to evolve to meet a new set of expectations.
Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon. However, you can give shoppers a memorable shopping experience and personalized service.
Omnichannel is all about building a shopping experience that caters to your customers’ shopping preferences. If your retail strategy is still stuck in the past, it’s time to catch up with your customers and start taking steps toward an omnichannel strategy of your own.
Technology is the foundation of any retail transformation strategy. But the process of implementing these digital solutions shouldn’t distract you from the bigger-picture goal of providing better service to your customers.
Customers don’t care about your retail business model. They only care about the experience they receive while they shop. Your success as a brand ultimately depends on your ability to create a shopping experience your customers love.
Marketing and advertising may get customers to visit your store, but brand loyalty is what will keep them coming back. The most valuable customer is the one who makes repeat purchases and becomes a brand evangelist for your company.
The more you can unify your online, in-store, and backoffice processes, the better your customer experience will be. When activities and information are disconnected from one another, it comes through in the final product, and your customers are left holding the bag—and not in a good way.
The retail world is changing fast, and it won’t slow down anytime soon. New technologies and shopping habits are challenging brands of all sizes to keep up with new customer expectations. The good news is that retail is still the place to be. In May 2019, U.S. retailers generated 3.1 percent year-over-year sales growth. (more…)
Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. (more…)