With the temporary closure of brick and mortar locations worldwide, online and social sales channels have become critical to the survival of every retail business literally overnight. The Accumula Team is here to help.
Evan BrubakerMarch 23, 2020
Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.
Evan BrubakerFebruary 4, 2020
Launching a boutique is hard work, and growing the business is even harder. But there are great tools out there that will simplify your workload and help you accomplish more in less time—even if you’re starting out as a one-person operation.
Evan BrubakerJanuary 21, 2020
We may live in an omnichannel world, but more than 80 percent of retail sales still happen offline. Make brick and mortar your secret weapon by unlocking offline data to drive smarter and more relevant marketing.
Evan BrubakerNovember 11, 2019
If you can offer a rewarding in-store experience, your boutique brand can compete with anybody. If you can distinguish yourself from the rest of the pack, you’ll be one giant leap closer to realizing your empire.
Evan BrubakerOctober 22, 2019
By adopting useful technology in the five areas of eCommerce, POS, accounting, marketing automation, and music, you can save time and energy on the business side and deliver a better experience for your customers. Win-win.
Evan BrubakerSeptember 24, 2019
Starting a boutique business takes passion and perseverance. But new retail technology makes it easier than ever before to offer a customer experience that rivals or even beats what more established brands can offer.
Evan BrubakerAugust 28, 2019
Marketing and advertising may get customers to visit your store, but brand loyalty is what will keep them coming back. The most valuable customer is the one who makes repeat purchases and becomes a brand evangelist for your company.
Evan BrubakerAugust 20, 2019
The more you can unify your online, in-store, and backoffice processes, the better your customer experience will be. When activities and information are disconnected from one another, it comes through in the final product, and your customers are left holding the bag—and not in a good way.
Evan BrubakerAugust 13, 2019
Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go. Research from IDC suggests that these shoppers are 30 percent more valuable than single-channel shoppers who stick to only physical stores or shop only online. But to build a lasting relationship with those shoppers, you’ll need the right technology to keep up with them. The set of tech solutions you use to run your business is commonly known as your “stack,” and it plays a critical role in how people experience your brand across channels. Not all tools are created equal, so how do you choose what goes in…
Evan BrubakerAugust 8, 2019
The retail world is changing fast, and it won’t slow down anytime soon. New technologies and shopping habits are challenging brands of all sizes to keep up with new customer expectations. The good news is that retail is still the place to be. In May 2019, U.S. retailers generated 3.1 percent year-over-year sales growth. Whether you sell online only or across multiple channels with multiple locations, keeping up with trends in retail can help you create a customer-centric shopping experience by offering your customers exactly what they want. Here are five top retail trends to keep in mind as you look to grow your business. 1. The growth of mobile…
Evan BrubakerAugust 6, 2019
When you’re just getting your business off the ground, the best point-of-sale (POS) solution is the one that makes life easiest for the store associate—and the one that fits your tight operating budget, of course. But as you grow your brand, new challenges start to arise. Suddenly, price isn’t always the biggest concern. Your all-in-one eCom/POS solution is affordable and easy to use, but you find yourself constantly running into limitations. Some limitations can be solved by apps or workarounds, but then your simple, affordable solution can quickly become complicated and expensive. More than 80 percent of retail sales and experiences still happen in-store. For your business to be successful,…
Evan BrubakerJuly 31, 2019