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Retail Marketing

Retail Marketing

Social Selling: Running Successful Events with Facebook Live and CommentSold

Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.
Evan Brubaker
Evan BrubakerMarch 9, 2020
Growth StrategiesRetail Marketing

How to Identify Your Best Customers and Gain More of Them

Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.
Evan Brubaker
Evan BrubakerFebruary 4, 2020
Retail Marketing

Online or In-Store? Where to Spend Your Marketing Dollars

Marketing a small business means making tough choices when it comes to dividing your budget across campaigns. It’s tempting to focus only on what you think will be the highest-ROI strategies, but it’s important to diversify your approach to make sure you’re reaching your target audience.
Evan Brubaker
Evan BrubakerDecember 30, 2019
Customer ExperienceRetail MarketingRetail Technology

How to Create the Ultimate Shopping Experience In-Store and Online

Want to create the ultimate shopping experience? Think about what your customers would tell their friends about. Products can be purchased anywhere, but an innovative brand experience is unique—and that’s what will keep them coming back.
Evan Brubaker
Evan BrubakerDecember 4, 2019
Customer ExperienceRetail MarketingRetail Technology

4 Ways to Get Your eCommerce Store Ready for the Holidays

Here are four things you can do to prep your online store for the holidays—and give your customers the shopping experience they’re looking for.
Evan Brubaker
Evan BrubakerNovember 13, 2019
Growth StrategiesRetail Marketing

Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand

We may live in an omnichannel world, but more than 80 percent of retail sales still happen offline. Make brick and mortar your secret weapon by unlocking offline data to drive smarter and more relevant marketing.
Evan Brubaker
Evan BrubakerNovember 11, 2019
Customer ExperienceRetail Marketing

5 Ideas for Creating the Ultimate Holiday Shopping Experience (In-Store and Online)

Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon. However, you can give shoppers a memorable shopping experience and personalized service.
Evan Brubaker
Evan BrubakerNovember 7, 2019
Growth StrategiesRetail Marketing

6 Ways to Drive In-Store Traffic to Your Retail Boutique

If you can offer a rewarding in-store experience, your boutique brand can compete with anybody. If you can distinguish yourself from the rest of the pack, you’ll be one giant leap closer to realizing your empire.
Evan Brubaker
Evan BrubakerOctober 22, 2019
Customer ExperienceRetail MarketingRetail Trends

Live Chat and Chatbots: The New Unsung Heroes of Retail?

Chat solutions are still evolving, but they already offer significant value to retailers seeking a personal connection with online customers.
Evan Brubaker
Evan BrubakerSeptember 10, 2019
Customer ExperienceRetail MarketingRetail Trends

How Physical Stores are Driving Online Sales for DTC Retailers

Customers don’t care about your retail business model. They only care about the experience they receive while they shop. Your success as a brand ultimately depends on your ability to create a shopping experience your customers love.
Evan Brubaker
Evan BrubakerSeptember 4, 2019
Growth StrategiesRetail Marketing

5 Ways To Build Your Boutique and Create an Unforgettable Brand!

Starting a boutique business takes passion and perseverance. But new retail technology makes it easier than ever before to offer a customer experience that rivals or even beats what more established brands can offer.
Evan Brubaker
Evan BrubakerAugust 28, 2019
Customer ExperienceGrowth StrategiesRetail Marketing

6 Ways Retailers Can Build Brand Loyalty in 2021

Marketing and advertising may get customers to visit your store, but brand loyalty is what will keep them coming back. The most valuable customer is the one who makes repeat purchases and becomes a brand evangelist for your company.
Evan Brubaker
Evan BrubakerAugust 20, 2019
Customer ExperienceGrowth StrategiesRetail Marketing

4 Strategies to Build the Omnichannel Retail Stack of Your Dreams

Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go.  (more…)
Evan Brubaker
Evan BrubakerAugust 8, 2019
Growth StrategiesRetail Marketing

When Is the Right Time to Upgrade to a Dedicated POS?

When you’re just getting your business off the ground, the best point-of-sale (POS) solution is the one that makes life easiest for the store associate—and the one that fits your tight operating budget, of course.  (more…)
Evan Brubaker
Evan BrubakerJuly 31, 2019

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  • Why Accumula?
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    • Heartland Retail + Shopify Integration
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    • Lightspeed Retail + Shopify Plus Integration
    • Lightspeed Retail + Magento 2 Integration
  • Learn
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  • Pricing
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