Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.
Evan BrubakerMarch 9, 2020
Marketing a small business means making tough choices when it comes to dividing your budget across campaigns. It’s tempting to focus only on what you think will be the highest-ROI strategies, but it’s important to diversify your approach to make sure you’re reaching your target audience.
Evan BrubakerDecember 30, 2019
Want to create the ultimate shopping experience? Think about what your customers would tell their friends about. Products can be purchased anywhere, but an innovative brand experience is unique—and that’s what will keep them coming back.
Evan BrubakerDecember 4, 2019
Here are four things you can do to prep your online store for the holidays—and give your customers the shopping experience they’re looking for.
Evan BrubakerNovember 13, 2019
We may live in an omnichannel world, but more than 80 percent of retail sales still happen offline. Make brick and mortar your secret weapon by unlocking offline data to drive smarter and more relevant marketing.
Evan BrubakerNovember 11, 2019
Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon. However, you can give shoppers a memorable shopping experience and personalized service.
Evan BrubakerNovember 7, 2019
If you can offer a rewarding in-store experience, your boutique brand can compete with anybody. If you can distinguish yourself from the rest of the pack, you’ll be one giant leap closer to realizing your empire.
Evan BrubakerOctober 22, 2019
Chat solutions are still evolving, but they already offer significant value to retailers seeking a personal connection with online customers.
Evan BrubakerSeptember 10, 2019
Customers don’t care about your retail business model. They only care about the experience they receive while they shop. Your success as a brand ultimately depends on your ability to create a shopping experience your customers love.
Evan BrubakerSeptember 4, 2019
Starting a boutique business takes passion and perseverance. But new retail technology makes it easier than ever before to offer a customer experience that rivals or even beats what more established brands can offer.
Evan BrubakerAugust 28, 2019
Marketing and advertising may get customers to visit your store, but brand loyalty is what will keep them coming back. The most valuable customer is the one who makes repeat purchases and becomes a brand evangelist for your company.
Evan BrubakerAugust 20, 2019
Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go. Research from IDC suggests that these shoppers are 30 percent more valuable than single-channel shoppers who stick to only physical stores or shop only online. But to build a lasting relationship with those shoppers, you’ll need the right technology to keep up with them. The set of tech solutions you use to run your business is commonly known as your “stack,” and it plays a critical role in how people experience your brand across channels. Not all tools are created equal, so how do you choose what goes in…
Evan BrubakerAugust 8, 2019
When you’re just getting your business off the ground, the best point-of-sale (POS) solution is the one that makes life easiest for the store associate—and the one that fits your tight operating budget, of course. But as you grow your brand, new challenges start to arise. Suddenly, price isn’t always the biggest concern. Your all-in-one eCom/POS solution is affordable and easy to use, but you find yourself constantly running into limitations. Some limitations can be solved by apps or workarounds, but then your simple, affordable solution can quickly become complicated and expensive. More than 80 percent of retail sales and experiences still happen in-store. For your business to be successful,…
Evan BrubakerJuly 31, 2019