Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.
Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.
Marketing a small business means making tough choices when it comes to dividing your budget across campaigns. It’s tempting to focus only on what you think will be the highest-ROI strategies, but it’s important to diversify your approach to make sure you’re reaching your target audience.
Want to create the ultimate shopping experience? Think about what your customers would tell their friends about. Products can be purchased anywhere, but an innovative brand experience is unique—and that’s what will keep them coming back.
We may live in an omnichannel world, but more than 80 percent of retail sales still happen offline. Make brick and mortar your secret weapon by unlocking offline data to drive smarter and more relevant marketing.
Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon. However, you can give shoppers a memorable shopping experience and personalized service.
If you can offer a rewarding in-store experience, your boutique brand can compete with anybody. If you can distinguish yourself from the rest of the pack, you’ll be one giant leap closer to realizing your empire.
Customers don’t care about your retail business model. They only care about the experience they receive while they shop. Your success as a brand ultimately depends on your ability to create a shopping experience your customers love.
Starting a boutique business takes passion and perseverance. But new retail technology makes it easier than ever before to offer a customer experience that rivals or even beats what more established brands can offer.
Marketing and advertising may get customers to visit your store, but brand loyalty is what will keep them coming back. The most valuable customer is the one who makes repeat purchases and becomes a brand evangelist for your company.
When you’re just getting your business off the ground, the best point-of-sale (POS) solution is the one that makes life easiest for the store associate—and the one that fits your tight operating budget, of course. (more…)