Shoppers are still eager to shop in brick-and-mortar stores. The key is offering experiences that align with their interests. They want tech-enabled, value-added experiences with traditional customer service.
Today’s millennials are a major force in retail, accounting for 30 percent of all retail sales in the United States. This increased purchasing power, combined with unique shopping preferences and buying behaviors, is forcing retailers to evolve to meet a new set of expectations.
Omnichannel is all about building a shopping experience that caters to your customers’ shopping preferences. If your retail strategy is still stuck in the past, it’s time to catch up with your customers and start taking steps toward an omnichannel strategy of your own.
Customers don’t care about your retail business model. They only care about the experience they receive while they shop. Your success as a brand ultimately depends on your ability to create a shopping experience your customers love.
The retail world is changing fast, and it won’t slow down anytime soon. New technologies and shopping habits are challenging brands of all sizes to keep up with new customer expectations. The good news is that retail is still the place to be. In May 2019, U.S. retailers generated 3.1 percent year-over-year sales growth. (more…)
Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. (more…)