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4 Ways to Get Your Ecommerce Store Ready for the Holidays
Customer Experience, Retail Marketing, Retail Technology

4 Ways to Get Your Ecommerce Store Ready for the Holidays

For shoppers, the holiday season is best described as joyful chaos. We all love a good family gathering and an excuse to overindulge in food and fun, ...
By Evan Brubaker
11/13/2019
Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand
Growth Strategies, Retail Marketing

Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand

Data can tell you a lot about your online customers: what products they view, which purchases they make, and what their wildest hopes and dreams are. ...
By Evan Brubaker
11/11/2019
What Is Omnichannel Retail and Why Does It Matter? aka, The Story of Mary
Retail Trends, Customer Experience

What Is Omnichannel Retail and Why Does It Matter? aka, The Story of Mary

Imagine a customer named Mary walks by your retail store on her way to work. She doesn’t have time to stop and shop, but a jacket in your storefront w...
By Evan Brubaker
11/05/2019
Live Chat and Chatbots: The New Unsung Heroes of Retail?
Retail Trends, Customer Experience, Retail Marketing

Live Chat and Chatbots: The New Unsung Heroes of Retail?

Your customers want quick, responsive customer service. But the expectation of prompt customer engagement can be a burden on your limited resources.
By Evan Brubaker
09/10/2019
5 Ways To Build Your Boutique and Create an Unforgettable Brand!
Growth Strategies, Retail Marketing

5 Ways To Build Your Boutique and Create an Unforgettable Brand!

Don’t let the Debbie Downers discourage you; it’s an excellent time to start a boutique retail brand. Small businesses now have unprecedented access t...
By Evan Brubaker
08/28/2019
How Accumula Helps You Focus on Your Customers, Not Your Software
Customer Experience

How Accumula Helps You Focus on Your Customers, Not Your Software

Your customers witness the power of technology on a daily basis. They use their smartphones to deposit checks, monitor their heart rate and REM sleep,...
By Evan Brubaker
08/22/2019
Unifying the Customer Experience: Instore + Online + Backoffice
Customer Experience, Growth Strategies

Unifying the Customer Experience: Instore + Online + Backoffice

You’ve got a thriving online site and you’ve started opening brick-and-mortar stores, so the hard work of “going omnichannel” is done, right?
By Evan Brubaker
08/13/2019
4 Strategies to Build the Omnichannel Retail Stack of Your Dreams
Customer Experience, Growth Strategies, Retail Marketing

4 Strategies to Build the Omnichannel Retail Stack of Your Dreams

Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go.
By Evan Brubaker
08/08/2019
Why Your Customer is the Only Channel that Matters
Retail Trends, Customer Experience

Why Your Customer is the Only Channel that Matters

Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher l...
By Evan Brubaker
07/24/2019
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