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Customers Still Love Shopping at Brick-and-Mortar Stores—Here’s Why
Retail Trends, Customer Experience

Customers Still Love Shopping at Brick-and-Mortar Stores—Here’s Why

Brick-and-mortar retail was supposed to be dead. But while many legacy retailers have had a rough go of it, modern retailers, including boutiques, are...
By Jeffrey Wilky
02/20/2020
How to Simplify Boutique Operations to Save Time and Stress Less
Growth Strategies, Retail Technology

How to Simplify Boutique Operations to Save Time and Stress Less

Launching a boutique is hard work, and growing the business is even harder. But there are great tools out there that will simplify your workload and h...
By Jeffrey Wilky
01/21/2020
Why Brand Loyalty Is Built on Customer Experiences, Not Pricing
Customer Experience

Why Brand Loyalty Is Built on Customer Experiences, Not Pricing

You can’t help but love seeing a familiar face walk into your store. As you build your business, your most important customers are the ones who become...
By Jeffrey Wilky
12/10/2019
How to Create the Ultimate Shopping Experience In-Store and Online
Customer Experience, Retail Marketing, Retail Technology

How to Create the Ultimate Shopping Experience In-Store and Online

You want your customers to love your brand, regardless of how they shop. In-store? Online? Who cares, as long as they keep coming back! In reality, it...
By Jeffrey Wilky
12/04/2019
How to Create a Millennial-Approved Retail Experience
Retail Trends, Customer Experience

How to Create a Millennial-Approved Retail Experience

Millennials aren’t kids anymore. The majority have entered the workforce, built careers, and pursued milestones such as marriage, home ownership, and ...
By Jeffrey Wilky
11/19/2019
5 Ideas for Creating the Ultimate Holiday Shopping Experience (In-Store and Online)
Customer Experience, Retail Marketing

5 Ideas for Creating the Ultimate Holiday Shopping Experience (In-Store and Online)

Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to com...
By Jeffrey Wilky
11/07/2019
6 Ways to Drive In-Store Traffic to Your Retail Boutique
Growth Strategies, Retail Marketing

6 Ways to Drive In-Store Traffic to Your Retail Boutique

With so many online shopping options and so much social media out there, it’s easy to get distracted and forget just how important brick and mortar is...
By Jeffrey Wilky
10/22/2019
5 Essential Tools for Growing Your Boutique Business
Growth Strategies, Retail Technology

5 Essential Tools for Growing Your Boutique Business

Operating a boutique with limited time and resources takes a lot of energy. Having the right retail technology in place can help you maximize your tim...
By Jeffrey Wilky
09/24/2019
6 Ways Retailers Can Build Brand Loyalty in 2019
Customer Experience, Growth Strategies, Retail Marketing

6 Ways Retailers Can Build Brand Loyalty in 2019

You’ve built up a steady flow of customers (congrats!), but you need to keep them coming back so you can keep growing. Inspiring and retaining those c...
By Jeffrey Wilky
08/20/2019
When Is the Right Time to Upgrade to a Dedicated POS?
Growth Strategies, Retail Marketing

When Is the Right Time to Upgrade to a Dedicated POS?

When you’re just getting your business off the ground, the best point-of-sale (POS) solution is the one that makes life easiest for the store associat...
By Jeffrey Wilky
07/31/2019

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