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How to Create the Ultimate Shopping Experience In-Store and Online
Customer Experience, Retail Marketing, Retail Technology

How to Create the Ultimate Shopping Experience In-Store and Online

You want your customers to love your brand, regardless of how they shop. In-store? Online? Who cares, as long as they keep coming back! In reality, it...
By Jeffrey Wilky
12/04/2019
Phygital Retail: Another Buzzword or the Next Big Thing?
Retail Trends, Retail Technology

Phygital Retail: Another Buzzword or the Next Big Thing?

It can be tough to separate fast-burning fads from meaningful trends that deserve your attention. But while “phygital retail” might sound like a punch...
By Evan Brubaker
11/27/2019
How to Create a Millennial-Approved Retail Experience
Retail Trends, Customer Experience

How to Create a Millennial-Approved Retail Experience

Millennials aren’t kids anymore. The majority have entered the workforce, built careers, and pursued milestones such as marriage, home ownership, and ...
By Jeffrey Wilky
11/19/2019
4 Ways to Get Your Ecommerce Store Ready for the Holidays
Customer Experience, Retail Marketing, Retail Technology

4 Ways to Get Your Ecommerce Store Ready for the Holidays

For shoppers, the holiday season is best described as joyful chaos. We all love a good family gathering and an excuse to overindulge in food and fun, ...
By Evan Brubaker
11/13/2019
Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand
Growth Strategies, Retail Marketing

Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand

Data can tell you a lot about your online customers: what products they view, which purchases they make, and what their wildest hopes and dreams are. ...
By Evan Brubaker
11/11/2019
5 Ideas for Creating the Ultimate Holiday Shopping Experience (In-Store and Online)
Customer Experience, Retail Marketing

5 Ideas for Creating the Ultimate Holiday Shopping Experience (In-Store and Online)

Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to com...
By Jeffrey Wilky
11/07/2019
What Is Omnichannel Retail and Why Does It Matter? aka, The Story of Mary
Retail Trends, Customer Experience

What Is Omnichannel Retail and Why Does It Matter? aka, The Story of Mary

Imagine a customer named Mary walks by your retail store on her way to work. She doesn’t have time to stop and shop, but a jacket in your storefront w...
By Evan Brubaker
11/05/2019
How Retailers Can Reduce Employee Training Costs and Simplify Operations
Product Education, Retail Technology

How Retailers Can Reduce Employee Training Costs and Simplify Operations
By Jon DeMone
10/29/2019
6 Ways to Drive In-Store Traffic to Your Retail Boutique
Growth Strategies, Retail Marketing

6 Ways to Drive In-Store Traffic to Your Retail Boutique

With so many online shopping options and so much social media out there, it’s easy to get distracted and forget just how important brick and mortar is...
By Jeffrey Wilky
10/22/2019
Why Brands are Doubling Down on Direct to Consumer as a Key Retail Channel
Retail Trends, Customer Experience

Why Brands are Doubling Down on Direct to Consumer as a Key Retail Channel

Direct-to-consumer (DTC) selling isn’t easy. It requires a lot of hard work in the marketing and messaging department and an uncompromising customer f...
By Jon DeMone
10/16/2019
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