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How to Simplify Boutique Operations to Save Time and Stress Less
Growth Strategies, Retail Technology

How to Simplify Boutique Operations to Save Time and Stress Less

Launching a boutique is hard work, and growing the business is even harder. But there are great tools out there that will simplify your workload and h...
By Jeffrey Wilky
01/21/2020
Leading the Way in Retail: Adorn
Customer Spotlight

Leading the Way in Retail: Adorn

Starting a retail business during a recession might not sound like the best idea. But for Nicole Whitesell, it was a logical next step following years...
By Evan Brubaker
01/16/2020
Online or In-Store? Where to Spend Your Marketing Dollars
Retail Marketing

Online or In-Store? Where to Spend Your Marketing Dollars

Marketing a small business means making tough choices when it comes to dividing your budget across campaigns. It’s tempting to focus only on what you ...
By Evan Brubaker
12/30/2019
How to Design the Perfect Return Policy
Customer Experience, Retail Technology

How to Design the Perfect Return Policy

Want to increase customer satisfaction? Make sure you have a great return policy in place. Though some businesses think of returns and exchanges as a ...
By Jon DeMone
12/19/2019
Why Brand Loyalty Is Built on Customer Experiences, Not Pricing
Customer Experience

Why Brand Loyalty Is Built on Customer Experiences, Not Pricing

You can’t help but love seeing a familiar face walk into your store. As you build your business, your most important customers are the ones who become...
By Jeffrey Wilky
12/10/2019
How to Create the Ultimate Shopping Experience In-Store and Online
Customer Experience, Retail Marketing, Retail Technology

How to Create the Ultimate Shopping Experience In-Store and Online

You want your customers to love your brand, regardless of how they shop. In-store? Online? Who cares, as long as they keep coming back! In reality, it...
By Jeffrey Wilky
12/04/2019
Phygital Retail: Another Buzzword or the Next Big Thing?
Retail Trends, Retail Technology

Phygital Retail: Another Buzzword or the Next Big Thing?

It can be tough to separate fast-burning fads from meaningful trends that deserve your attention. But while “phygital retail” might sound like a punch...
By Evan Brubaker
11/27/2019
How to Create a Millennial-Approved Retail Experience
Retail Trends, Customer Experience

How to Create a Millennial-Approved Retail Experience

Millennials aren’t kids anymore. The majority have entered the workforce, built careers, and pursued milestones such as marriage, home ownership, and ...
By Jeffrey Wilky
11/19/2019
4 Ways to Get Your Ecommerce Store Ready for the Holidays
Customer Experience, Retail Marketing, Retail Technology

4 Ways to Get Your Ecommerce Store Ready for the Holidays

For shoppers, the holiday season is best described as joyful chaos. We all love a good family gathering and an excuse to overindulge in food and fun, ...
By Evan Brubaker
11/13/2019
Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand
Growth Strategies, Retail Marketing

Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand

Data can tell you a lot about your online customers: what products they view, which purchases they make, and what their wildest hopes and dreams are. ...
By Evan Brubaker
11/11/2019
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