In this post, we’re going to tell you how you can integrate your Magento store with your POS system — without adding undue complexity, risks, or costs.
Lightspeed Onsite is “retiring.” In this article, we’ll explore the most popular replacement options and share what we’ve learned directly from other retailers' experiences.
New customer expectations have changed retail. This demands retailers to integrate their tech stack, bringing together eCommerce and in-store operations.
This guide will help you find the right solution for multi-channel inventory management needs — whether you're a small, mid-market, or enterprise retailer.
With the temporary closure of brick and mortar locations worldwide, online and social sales channels have become critical to the survival of every retail business literally overnight. The Accumula Team is here to help.
Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.
Omnichannel retail is all about customer centricity. It provides a new framework for creating a business strategy built to meet customers’ needs and wants, in hopes of building strong relationships that result in a high average lifetime value.
Shoppers are still eager to shop in brick-and-mortar stores. The key is offering experiences that align with their interests. They want tech-enabled, value-added experiences with traditional customer service.
Today’s retailers can’t survive without at least some elements of omnichannel retail at work in their stores. Is your business prepared to embrace the future of retail?
Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.
Launching a boutique is hard work, and growing the business is even harder. But there are great tools out there that will simplify your workload and help you accomplish more in less time—even if you’re starting out as a one-person operation.
Starting a retail business during a recession might not sound like the best idea. But for Nicole Whitesell, it was a logical next step following years of successfully selling products online.
Marketing a small business means making tough choices when it comes to dividing your budget across campaigns. It’s tempting to focus only on what you think will be the highest-ROI strategies, but it’s important to diversify your approach to make sure you’re reaching your target audience.
Want to increase customer satisfaction? Make sure you have a great return policy in place. Research shows that 96 percent of consumers are willing to shop with a business again if they offer a friction-free, easy process for returns.
The 80/20 rule is alive and well for retailers: Successful brands can expect to see roughly 80 percent of their sales from just 20 percent of their customer base.
Want to create the ultimate shopping experience? Think about what your customers would tell their friends about. Products can be purchased anywhere, but an innovative brand experience is unique—and that’s what will keep them coming back.
Today’s customer shopping journey rarely takes place in just one channel. Phygital retail solutions give businesses new data acquisition channels to guide future decisions.
Today’s millennials are a major force in retail, accounting for 30 percent of all retail sales in the United States. This increased purchasing power, combined with unique shopping preferences and buying behaviors, is forcing retailers to evolve to meet a new set of expectations.
We may live in an omnichannel world, but more than 80 percent of retail sales still happen offline. Make brick and mortar your secret weapon by unlocking offline data to drive smarter and more relevant marketing.
Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon. However, you can give shoppers a memorable shopping experience and personalized service.
Omnichannel is all about building a shopping experience that caters to your customers’ shopping preferences. If your retail strategy is still stuck in the past, it’s time to catch up with your customers and start taking steps toward an omnichannel strategy of your own.
Retail has one of the highest employee turnover rates of any industry. By investing in your processes and the right tools, you can create a better employee training process that cuts costs and leads to more efficient operations.
If you can offer a rewarding in-store experience, your boutique brand can compete with anybody. If you can distinguish yourself from the rest of the pack, you’ll be one giant leap closer to realizing your empire.
Brands are drawn to DTC models because of their distinct advantages. The challenge is creating a retail strategy that can survive without the support of distributors and other retail relationships.
All of these retail unicorns have one thing in common: They saw a pain point in the traditional customer experience, and they came up with a solution to that problem.
Technology is the foundation of any retail transformation strategy. But the process of implementing these digital solutions shouldn’t distract you from the bigger-picture goal of providing better service to your customers.
By adopting useful technology in the five areas of eCommerce, POS, accounting, marketing automation, and music, you can save time and energy on the business side and deliver a better experience for your customers. Win-win.
By creating engaging experiences and improving the shopping experience on every channel, you can show customers that you value their time and their business.
Customers don’t care about your retail business model. They only care about the experience they receive while they shop. Your success as a brand ultimately depends on your ability to create a shopping experience your customers love.
Starting a boutique business takes passion and perseverance. But new retail technology makes it easier than ever before to offer a customer experience that rivals or even beats what more established brands can offer.
Accumula works with a number of best-in-breed apps so you can keep your options open and build the retail stack of your dreams—the one that works best for you.
Marketing and advertising may get customers to visit your store, but brand loyalty is what will keep them coming back. The most valuable customer is the one who makes repeat purchases and becomes a brand evangelist for your company.
The more you can unify your online, in-store, and backoffice processes, the better your customer experience will be. When activities and information are disconnected from one another, it comes through in the final product, and your customers are left holding the bag—and not in a good way.